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Our vision is to create strong, lasting spaces & brands through effective design and enhanced consumer experience through every aspect of design.

Key to our success is the detail to which our designs consider how effective, efficient layout creates a sound foundation. The flow of a space in a commercial, hospitality setting is vital to its operation – not only for consumer happiness but worker involvement and retention too.

How is a space heated, or cooled? How is a space used at different times of the day? How is the space lit and how does that affect mood and purchasing habits? What colours are best suited to the product on offer to maximise purchasing. Did you know coffee tastes better out of a red cup – Or that low lighting makes us choose less healthy foods? Questions like these help form the cornerstone of our design process.

People behave very differently in different environments, 2G help our client understand how this happens and how best to play to their strengths. How environment affects behaviour. Our in-house team of designers, project managers and tradesman work together to make our ideas a reality. From the inception of an idea to the finished article our team will guide you through the process.

Coming from a long line of architects, surveyors, and joiners within the family Nick trained as a construction project manager to postgraduate level, after a psychology undergraduate degree. As a former fine dining chef and Member of the chartered institute of builders Nick has a vast wealth of knowledge and experience when it comes to designing, planning commercial spaces & understanding human behaviour.

Nick is a firm believer in continued improvement and installs a culture that strives to be the best at delivering spaces that enhance the user experience.

“The last few years has seen our team consolidate it’s position in as the de-facto firm for design-led, independent hospitality and retail businesses. This has been done gradually, but intentionally, working to an iconic standard, earning press, and diligently ensuring that our expanding portfolio has been properly documented and shared professionally, in line with our brand. Our team have also received acclaim for work on culture, heritage, and destination restaurants, many of which have been newly featured in the Michelin guide.”

Nick Jones – CEO

Catherine studied interior design at KLC and Central St. Martins, and had a tiring yet successful career in the wine industry before teaming up with Nick to start 2G. Catherine works to develop the creative direction of the firm and ensures that projects are meticulously penned before work starts.

“The post-pandemic focus on community and commensality has provided a welcome re-focus on hospitality and destination. The death of the high street and WFH has collided to ensure the continual re-thinking and re-purposing of office and commercial space. As designers, we have always been aware of the interplay between brand, space and customer experience, and in times of change, and changing options, mastery of this is crucial for customer attraction and retention.”

Catherine Jones – Creative Director

Tony is a chartered member of the CIOB. He is responsible for managing the build team, planning projects, ensuring safety and most importantly quality control. He has a number of Project Management & health & safety qualifications under his belt along with years of experience in building high-end spaces within the residential and commercial sectors. He describes his approach as flexible, versatile & honest and sets a very high standard for himself and the team.

“For a space to be effective in a fast-paced, uncertain environment, our designers look and listen beyond their functional areas of expertise to make sense of the feelings that people will have when using the space. This enables our clients to develop and encourage positive mindsets, productivity and wellbeing.”

Tony Walker – Project Manager

Vicky graduated with a first class honours in Interior Design (BA) from Northumbria University. She joined 2G after experience working with reputable design firms in the region. She has a natural creative flair of which is reflected the incredible projects that 2g have recently developed.

“Destinations with a clear vision of who their customers are and how these customers wish to be served can better weather volatile environmental changes such as economic downturns or new competition in their markets. The only way to ensure this, is by optimal design of space and service. Get this wrong, and customers will show no mercy.”

Victoria Bennett – Lead Designer

Sean started his career as an electrician and has extensive knowledge and ability in all areas of the build process. He has trained on site with 2g to gain level 6 site management award and has become an experienced Project Manager. He is an invaluable part of 2G and his natural ability to communicate effectively with everyone has made him a popular team member, not only within the fold, but with clients too.

“We don’t have a crystal ball, but our spaces are designed and built as much for tomorrows customers, as those of today. Every idea has to be in step with the direction of travel and changing habits of your clientele.”

Sean Hubball – Project Manager