We’re excited to announce that 2G Design and Build has been shortlisted at the Creative Retail Awards 2026 in the Shopfitting category for our work on the Solus Birmingham Showroom and Workspace!
The Creative Retail Awards celebrate the most innovative, creative, and expertly executed commercial spaces across the UK. Being shortlisted for shopfitting highlights the technical precision, craftsmanship, and build execution behind this dual-purpose space.
Balancing showroom elegance with workspace utility
Delivering the Solus Birmingham site required a seamless balance between a high-end tile showroom and a dynamic head office environment.
Key project elements included:
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Bespoke Display Joinery: Custom tile display units engineered to showcase architectural products with clarity and ease.
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Hospitality-Led Layout: Informal reception areas and central hubs where visiting architects and team members feel instantly comfortable.
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Precision Build Execution: Integrating high-spec finishes, acoustic controls, and custom lighting schemes that highlight product detail while keeping the workspace practical.
Built on collaboration
A massive thank you to Solus Ceramics for giving us the freedom to create a space that reflects their brand authority and family culture.
This nomination reinforces our belief that when design intuition and build execution work together from day one, physical spaces do far more than look impressive—they elevate brand culture and drive commercial results.
