In this blog we thought we would take you behind the scenes of our latest adventure: a showroom design in the heart of Clerkenwell. The transformation of a tired showroom into a vibrant hub for Joint Design Direction (JDD). Join us on this whirlwind journey as we navigate tight deadlines, unleash our creativity, and breathe new life into a space that will soon become a haven for design enthusiasts.
At 2G, we thrive on challenges, and the JDD project is no exception. With just 60 days to turn our showroom design dreams into reality before the highly anticipated Clerkenwell Design Week, the pressure is palpable. But with dedication and determination, our build team is hard at work on-site, bringing our vision to life one detail at a time.
To design a showroom you need to balance functionality with a centre stage for a brand and product. So with this particular one…..what was our mission? To capture the essence of JDD’s craftsmanship and ethos in every corner of the showroom. From showcasing the skilled artisans behind the brand to highlighting the sustainable materials used in their creations, our design narrative is rooted in authenticity and passion.
Step inside, and you’ll find yourself immersed in a world of design excellence. From the inviting external facade to the captivating sample room and versatile event spaces, every element has been carefully curated to engage and inspire visitors. And let’s not forget the intimate meeting hubs, where clients can connect with the exquisite furniture on display in a relaxed setting.
One of the highlights? Our meticulously designed sample room, a haven for designers like us who appreciate thoughtful spaces that spark creativity. And with the kitchen space doubling as an event venue, hospitality meets design in the most unexpected of ways.
But it’s not just about aesthetics – lighting design in a showroom plays a crucial role in accentuating our furniture displays, ensuring that each piece shines in its own right. And with a complete facelift for the front of the house, we’re not just aiming to attract passersby – we want to leave a lasting impression on every client who walks through our doors.
As the countdown to Clerkenwell Design Week begins, our excitement is palpable. We’re on a mission to create a showroom that not only showcases JDD’s offerings but also becomes a destination in its own right – a place where creativity knows no bounds.
As the countdown to Clerkenwell Design Week begins, our excitement is palpable. We’re on a mission to create a showroom that not only showcases JDD’s offerings but also becomes a destination in its own right – a place where creativity knows no bounds.
If you would like a showroom design to truly transform your space and elevate your brand then feel free to get in touch for a chat.
