Dermoperfection have been providing aesthetic medical services for over a decade, and have performed over 25,000 treatments. They comissioned us to produce a state-of-the-art, purpose built CQC registered clinic within the Mailbox, Birmingham, sitting alongside luxury brands such as Gieves & Hawkes, Harvey Nichols and SieMatic. The brief was to incorporate clinical treatment rooms, a front of house skincare station, a reception, corridors and an education facility.
What we did.
As a CQC registered facility, ergonomics, clinical-grade lighting and clean lines were a must in order to keep up standards, but above and beyond that, the appointment of objects, colours and textures really had to resonate with the client’s audience. The audience in this case is predominantly female, above the age of thirty, with a moderate to high level of disposable income. Designer Aisling balanced the light (mainly white) palette with rich greens and pinks, and added accents of gold and brass to give the reception a touch of class – the end result was a true departure from the traditional stereotypes of the medical waiting room.
The treatment rooms themselves were clad with concrete-effect walls, framed anatomy posters and medical-grade flooring that could be easily sterilised, but doesn’t look too clinical.
Building in The Mailbox has always been challenging, as it is a large shopping complex with one street-level goods entrance. The build took meticulous planning, and some really smart mapping for the electrics that had to service industry-grade lighting, multiple points of extraction and numerous devices.
Photography by Tom Bird.
The Solution
Our approach was to bridge the gap between clinical excellence and luxury hospitality, ensuring the new flagship felt less like a traditional medical surgery and more like a premium wellness retreat. We focused on a “patient-first” journey that prioritised comfort without compromising on the stringent requirements of a CQC-registered facility.
Elevated Arrival Experience: We designed an expansive, light-filled reception and lounge area that sets a tone of calm and luxury from the moment a client enters. By using a palette of soft neutrals, tactile fabrics, and bespoke lighting, we moved away from the “sterile” medical aesthetic to create a welcoming, lounge-like environment.
Bespoke Clinical Suites: We delivered five state-of-the-art treatment rooms, each designed to meet rigorous clinical standards while maintaining the site’s premium aesthetic. Every suite features integrated bespoke cabinetry and high-performance surfaces that are both aesthetically refined and medically compliant.
Intelligent Zoning: The layout was meticulously planned to ensure a seamless flow between public-facing retail areas and private treatment zones. This strategic zoning provides patients with a sense of privacy and exclusivity while allowing the Dermoperfection team to operate with maximum efficiency.
Materiality and Craftsmanship: Central to the design was the use of high-quality finishes, including custom joinery and feature lighting that highlights the brand’s positioning as a leader in aesthetic medicine. The result is a space that reinforces trust through its attention to detail and superior build quality.
Training and Innovation: We incorporated a dedicated training academy space, ensuring the venue could function as a dual-purpose hub for both patient care and professional education, future-proofing the brand’s growth in the Midlands.
By integrating design, project management, and specialised fit-out expertise, 2G delivered a flagship destination that not only meets the complex technical needs of aesthetic treatments but also provides a world-class experience that encourages client loyalty and dwell time.
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