Creating retail spaces that don’t just look good, they sell, inspire, and last.
At 2G, we understand that retail environments need to balance brand storytelling, seamless functionality, and real-world durability. Our in-house team of designers, project managers, and builders work in lock-step to deliver retail interiors that elevate customer experience and your bottom line.
Our Solutions
From concept to counter. Whether you’re launching a new storefront, refreshing your flagship, or expanding into pop‑ups, we design spaces that work. We combine retail strategy with spatial intelligence to create interiors that guide customers, highlight products, and support effortless staff interaction.
Our Approach
Retail-ready design, delivered. Our integrated process ensures a seamless journey from brainstorming to build. We start with a detailed consultation to understand your business and brand, craft mood boards and layouts that align with customer behaviour, guide material selection and visualisation, and then bring the vision to life through precise, flexible construction. Every stage is tailored to the retail environment, ensuring a space that performs as beautifully as it looks.
Retail Projects
We’ve worked with independent retailers and national brands to create standout spaces that support sales and leave a lasting impression. Below, you’ll find a selection of recent retail projects from immersive concept stores to high-impact refurbishments.
Testimonial
2G were wonderful to work with. The Jointworks needed a sympathetic and well considered design, ensuring listed building requirements were met during the process. The design process was smooth and a real joy. It felt like a real partnership from day one, with the design team really understanding our brief and nailing the design executions.
The build progressed with clear communication and a hard working and passionate team who went above and beyond on numerous occasions.
It was a big and complex project but we felt supported and reassured at every step and are now over the moon with the final result. Big thanks to 2G!
The Jointworks
About Us
Our Birmingham-based in-house team of interior designers, project managers and tradesmen have years of experience in interior designing and fitting out bars and restaurants. We love finding solutions to complex challenges, seeing every hospitality project as a puzzle to be solved. We’ve designed and built many of the Michelin guide’s fine dining spots and recommendations, so we know how to create success.
Based in the West Midlands since 2014, our in-house team of interior designers, project managers and tradesman work together to create stunning and bespoke restaurants and bars.
Our Latest News & Insights
Stay on top of the latest interior design and build trends for restaurants and bars and learn how to turn hospitality businesses into unique brands.
