Interior design project for an independent retailer of Scandinavian furniture, situated in Edgbaston Village.

3D tiles used on the reception desk and back wall from Domus.
Havwoods chevron flooring. Parquet floor was selected to tie in with the traditional building but chevron as a style rather than the predictable herringbone feels simpler and more modern.
Signage behind reception crafted from laser cut metal white on white to tie in with the paired back minimalist vibe.
Walls were either painted white or clad with a 3d timber panel. Wooden panels break up the plain walls and provide a backdrop for wall-hanging products, as well as adding some fine acoustic properties.
Adjustable spot-lights on tracks for flexibility.

Kin are an independent home and lifestyle store right in the heart of the UK’s second city, Birmingham. Founded in 2017 by Lewis Jenkins & Neil Houston, their aim is to be the leading destination for beautifully curated homewares, furniture, lighting and lifestyle items. Their products are selected from design houses and makers all around the world, and each piece is chosen for its design, quality, and originality. Their showroom is situated in the suburb of Edgbaston, just outside Birmingham City Centre.


Retail Redesign



What We Did

Design and build of a Scandinavian homeware retailer in Edgbaston Village.

A note from the designer.

We wanted to create something clean and minimal that didn’t compete with the products for sale but complimented them and the brands they showcased in store. Features such as Havwoods chevron flooring parquet flooring were selected to tie in with the traditional building but in a chevron style rather than the predictable herringbone. This feels simpler and more modern. Another section of flooring was 2tec2 woven vinyl (in a chevron pattern again). This was used as a more practical solution to carpet. It softens the space and good for acoustics while being easy to clean and maintain.