Land (Birmingham’s singular plant-based fine-dining restaurant), might not have a little red star on the door (yet) but it consistently ranks as one of the top 10 restaurants in the city.
Last year, Jay Rayner wrote this glowing piece in The Guardian, describing Adrian and Tony’s cooking as “thrilling” and “masterful”. Land restaurant started in 2014 as Bistro 1847. The kitchen duo, Adrian and Tony, purchased it from the previous owner, and changed the name in 2018. “Land” is a much more accurate articulation of the cuisine, and what the chefs stands for: provenance, mastery and reverence for the produce.
The Brief
The requirement was for a fully bespoke restaurant fit out in Birmingham. Drilling further into the provenance and reverence – the new design needed to encapsulate their name, their ethos and be the perfect showcase for their unique culinary offering.
Adrian and Tony believe that comfort, informality and delight are the three key components of a great restaurant space. 2G understood this and worked with the Land team to develop a fine dining restaurant design that invited and delighted the customer from the moment they notice the restaurant out of the corner of their eye, right the way through to the end of the evening.
One of the key challenges in the design was space. It is a small restaurant and so we needed true efficiency of space yet ensuring it did not detract from the experience & comfort of the customer.
Interior Design Concept
The interior design was to enhance and amplify the ethos behind the gorgeous cuisine. The concept for the restaurant infuses natural colours of the land (leafy green, natural wood) with sustainable initiatives such as SMILE plastics (made from recycled yoghurt pots) that adorn the kitchen. Spotlights on the tables make the space feel intimate, while the open kitchen brings people in and gives a sense of communality.
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