We were commissioned by Solus, a leading tile company with showrooms in Manchester and Clerkenwell, to transform their Birmingham head office into an iconic tile showroom. The goal was to create a space that reflected the strength of the Solus brand while becoming the region’s standout destination for both commercial and residential clients.
The Brief
The Birmingham headquarters, which houses 90% of the Solus workforce, had remained unchanged for many years. Our task was to design a 350sqm showroom that not only celebrated Solus’ tile collections but also offered a welcoming, multifunctional space suitable for a diverse audience; from large-scale commercial clients to design-conscious homeowners. The space needed to be both practical and inspiring, with the flexibility to host meetings and events, while ensuring the day-to-day operations of the office continued smoothly during the build.
The Challenge
We needed to create a showroom that truly elevated the Solus brand and provided the perfect backdrop for their products. The design had to balance luxury with accessibility, cater to different client types, and have longevity as a flagship destination. At the same time, the build had to respect the busy working environment, with over 90 employees on-site and customers continuing to visit throughout the project.
Our Solution
Our design placed lighting at the heart of the showroom, ensuring every tile was displayed to its best advantage while creating a high-end, aspirational feel. An impactful entrance immediately sets the scene, leading into a striking reception space that doubles as an event venue. A luxury meeting room offers an elevated experience for clients, while an expansive feature wall showcases large slab tiles as statement pieces. Dedicated room sets provide inspiration, and a collaboration zone was introduced to allow clients to explore layouts and ideas. We also created a marketing room that integrates the team more closely with both products and clients, fostering creativity and connection. The result is a flagship showroom that reflects Solus’ brand ambition and positions them as market leaders.
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