Vieni, a Sicilian-inspired restaurant opening in February at The Goodsyard in Birmingham’s Jewellery Quarter, is a celebration of warmth, generosity and authentic hospitality. Led by founder Angelina “Ange” Adamo whose first bricks-and-mortar venue follows her success with Tutto Apposto and The Circle Lounge at Birmingham Hippodrome. Vieni brings a vibrant, welcoming concept rooted in Sicilian home life to the city’s newest mixed-use destination.
The brief
2G was brought on board to develop the design and build-out of Vieni’s reception area, dining spaces and experiential zones, working closely with the project team from concept through to delivery. The restaurant needed to feel like stepping into Nonna’s house, a place that feels personal, joyful and true to Ange’s heritage, while supporting a fully functional hospitality operation in a high-profile city centre setting.
The challenge
Creating a distinctive restaurant interior for Vieni meant interpreting and amplifying the founder’s emotional connection to Sicily and family, and embedding that narrative into every corner of the space. A few of the challenges we responded to included:
- Translating an emotional narrative into built form: The design had to feel like a warm, lived-in Sicilian home, not a typical restaurant aesthetic.
- Balancing personality with functionality: The space needed to support kitchen operations, service flow and guest comfort while also delivering a joyful, memorable experience.
- Incorporating extraordinary elements: From a giant disco ball, a very particular request from Ange, to bespoke wallpaper based on Sicilian tiles, the design had to accommodate expressive, bespoke pieces within a cohesive whole.
- Working within a new mixed-use development context: Situated in the evolving Goodsyard neighbourhood, the interior needed to sit confidently within a contemporary urban scheme while offering a uniquely vibrant identity.
The solution
Our design turned to narrative, craft and theatre to bring Vieni’s Sicilian spirit to life:
- Bespoke Sicilian-inspired wallpaper was created exclusively for the project, providing a rich, playful backdrop that speaks to Mediterranean colour, pattern and heritage.
- A giant disco ball, Ange’s much-anticipated feature, was carefully sourced and positioned to catch sunlight flooding into the space, adding movement, sparkle and unexpected joy.
- Open kitchen at the heart of the space reinforces connection between kitchens and dining, inviting guests into the rhythm of hospitality and making every visit feel communal.
- Thoughtful spatial planning ensured that zones flow intuitively from reception through to dining and beyond, balancing practicality with personality.
The resulting design feels like a home with character; warm, sociable, intimate and expressive of Vieni’s story.
Looking ahead
With doors opening this month, Vieni is set to become a standout hospitality destination in the Jewellery Quarter. The design celebrates warmth, generosity and the joy of sharing food and stands as another example of our ongoing collaboration with founder Ange Adamo. We’re also excited to be starting work on Passing Fancies, a popular cocktail bar relocating from Digbeth, in The Goodsyard development, continuing our engagement with this vibrant neighbourhood.
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