The solution

Our design strategy focused on “compact luxury” ensuring every square inch of the White City site contributed to both the atmosphere and the bottom line:

• Spatial Innovation: By meticulously planning the main floor, we integrated five golf booths alongside a high-functioning central bar and a bespoke DJ booth. This creates a high-energy “social hub” that encourages dwell time and secondary spend.
• Elevated F&B: We pivoted the design to prioritise a premium dining and drinking experience, ensuring the bar wasn’t just a secondary feature, but a destination in its own right.
• The Members’ Lounge: A dedicated, private-hire space was developed with a more intimate, exclusive palette, offering members a sanctuary that feels worlds away from the main bustle.
• Contextual Aesthetic: The interiors pay homage to the site’s media heritage through refined materials and lighting, ensuring the “Pitch” brand feels evolved and site-specific rather than a “cookie-cutter” franchise.

The resulting space is a testament to intelligent hospitality design: a high-performing, high-margin venue that retains the fundamental quality of the Pitch brand while setting a new standard for their future franchise roll-outs.

We look forward to seeing our designs brought to life over the coming months.