Loki is a multi award winning wine bar & retailer in The Midlands. They have 3 venues, all of which have been designed and fit out by 2G. Edgbaston is the largest of the 3 properties and based in the new swanky Calthorpe estate. Loki was looking for a full bar refurbishment service to upgrade the Edgbaston location. It required that the space allowed for both retail and wine bar to work in unison together and create a space to celebrate their wine portfolio.
The Challenge
Similar to GWA, the challenge was to make it feel more like a bar that you can enjoy spending time, trying the wines & relaxing yet also still allowing the retail element to continue to prosper.
The space needed to be more functional with increased storage with a high-end feel. As bar construction specialists, it was important that the design of the front counter (which was currently makeshift from pallets) still acted as a working counter but was a gorgeous feature in the trendy bar fit-out. It need to ensure the space as a functional bar, that can also prepare platters to the rear.
Our Solution
We transformed the space so it could function efficiently as both propositions but also be an inviting and memorable wine bar in the centre of Edgbaston. The interior design echoed the Loki brand yet allowing the space to have its own personality.
We created a stand out bar design to function as a both bar and retail counter. We incorporated overhead glass racks with extra storage. We removed the existing stud wall behind the back bar to open up the space, as well as extending the front bar further out. This allowed room for a central back bar station as well as a back-of-house area behind creating an ‘open kitchen’ feel.
We designed a boxed out bottle display to sit on top of the front counter, allowing an element of privacy (hide the mess on the front counter) whilst also allowing customers to place drinks on top.
In terms of adding an element of comfort to the wine bar we added more lounge seating and comfortable furniture to keep customers longer. We created a lighting plan that encapsulated different settings, including dimmable lighting, to create more of an ambience in the space.
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