You’ve heard the tale of the Desi Pub, haven’t you? No? It’s a Birmingham thing. When local pubs started struggling in the naughties, a few savvy locals thought they could revive them by removing the cheese rolls and KP nuts, and replacing them with curry and naan. This became a phenomenon, and now, Birmingham’s Desi Pubs serve up some of the best food the city has to offer. Most of these pubs, however, didn’t keep with the times, and a new, discerning generation of drinkers emerged, with a new set of experiential demands.
The Brief
Enter the Tap and Tandoor, and you will notice that it’s the first eatery of it’s type to be design-led. It has nods to India, nods to it’s brewery-owned forbearer and some truly individual elements.
The owners had bought a derelict and notably ‘rough’ pub and so making a bold statement of change of ownership, direction and mission was key.
Our Solution
With this project, we were blessed with a building that already had some stunning period features for us to work with. We ensured we worked with these features and effortlessly mixed Indian elements with the traditional pub features through the use of colour, materials and artwork. We imported bespoke elements from India and designed & created in house a bespoke lighting feature from antique cow bells. Creating a perfect balance between the 2 genres.
Services We Provided
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