Midland Arts Centre is a buzzing arts & culture hub that has a theatre, cinema, arts courses and much more. It is a registered charity and inclusion of people is at the heart of everything that it delivers.
The MAC has redefined itself through the years as a cultural hub, shifting with the times and ensuring that its offering is right for the community. This latest self-reinvention is no different, and we were absolutely elated to be part of it.
The Brief
As with many art & culture venues the Food & Beverage offering is becoming an increasingly important focus to drive revenue and footfall. The MAC’s canteen was a tired, jacket potato and microwave soup affair, which was out of touch with the thriving artistic community that MAC serves and were looking for restaurant renovation experts.
Accessibility was key, and the challenge was to create a place that did not exclude anyone and provided an inviting environment at all occasions. A place that was attractive to all park visitors in the day yet adapted to provide an evening proposition – allowing theater/cinema goers an enticing place to relax.
The Solution
We worked with the MAC to rebrand their offering, named ‘KILN’, to an in-house pizza-led offering with food from scratch, and a homegrown interior to match.
The double-entendre of the kiln as an oven runs through the theme, with reclaimed and repurposed tiles throughout, and natural materials that help the space blend seamlessly with the park that surrounds it.
Lighting designing was a key element used to create the different atmospheres throughout the day. The beautiful cloud lighting gave the sense of space that created the different atmospheres.
Space planning was key to ensure accessibility. Bespoke furniture was created to echo the ethos of the MAC and create comfort for different occasions; yet robust for the different audiences to use for the long term.
Ceramics supplier Solus loved what we did so much that they featured KILN in their latest brochure! Download it here if you’re interested.
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